A slightly more realistic Pokemon Go? Great, but that's so 2016.Īnd while Apple's AR demo (from Peter Jackson's company Wingnut AR) was graphically quite impressive, it wasn't interactive.Īnd while Epic Games founder Tim Sweeney tells CNET that Mac users will be able to get VR games through Valve's Steam game platform, it's not clear if developers will hop on board.
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An interactive Star Wars VR scene from Lucasfilm's Industrial Light & Magic division? Cool, but you've been able to download a similar one for VR-ready Windows PCs for months now. That's important, because so far, Apple's demos don't feel like game changers.
The company's move to AR and VR isn't quite the same AR and VR are being telegraphed even earlier so app developers can begin to tinker around with the tech, and so new hardware and accessories can be lined up without piercing the veil of secrecy. In almost all those cases, Apple revealed its products with a flashy presentation to drum up consumer excitement. We didn't have the first tablet," he continued, explaining why the company's new HomePod smart speaker - unveiled alongside AR and VR announcements - was arriving so long after Amazon's Echo and Google Home. "For us, it's never been about being first to anything," Cook said in a WWDC interview with Bloomberg.
Apple's original iPhone didn't kick off the smartphone: it was predated by the BlackBerry, the Palm Treo, Windows Phones and other devices.ĭespite its reputation as an innovator, Apple has a long history of being fashionably late to the party.